I am a UI/UX designer with 5 years of experience in Branding and UI design. With a keen eye for detail and a strong understanding of visual hierarchy, composition, and typography, I create interfaces that are both visually appealing and intuitive.
Guided by the belief that 'great design is invisible,' I design with empathy to create experiences that seamlessly integrate into users’ lives.
UI/UX Design | User Research
A mobile platform for HDB residents to receive estate updates, join communities, and explore local events. Built during the GovTech {build} Hackathon to enhance neighbourhood connectivity.
UI/UX Design | User Research
A mobile platform for HDB residents to receive estate updates, join communities, and explore local events. Built during the GovTech {build} Hackathon to enhance neighbourhood connectivity.
UI/UX Design | User Research
Redesigning YoungNTUC's Starter PWA to enhance user experience to boost engagement and membership conversion.
UI/UX Design | User Research
Redesigning YoungNTUC's Starter PWA to enhance user experience to boost engagement and membership conversion.
UI/UX Design | User Research
Revamping the NParks website based on user research findings, implementing solutions to address identified issues and enhance user experience.
UI/UX Design | User Research
Revamping the NParks website based on user research findings, implementing solutions to address identified issues and enhance user experience.
UI Design | Visual Identity
Designing the visual identity, website and mobile app for Soaak, a healthtech company that uses a whole-person approach with sound frequency compositions that are clinically proven to help reduce stress, decrease anxiety and boost energy.
UI Design | Visual Identity
Designing the visual identity, website and mobile app for Soaak, a healthtech company that uses a whole-person approach with sound frequency compositions that are clinically proven to help reduce stress, decrease anxiety and boost energy.
UI/UX Design | User Research
Reorganising Torque Golf’s website to showcase products in a clearer manner while encouraging users to make purchases through an improved user experience and added features.
UI/UX Design | User Research
Reorganising Torque Golf’s website to showcase products in a clearer manner while encouraging users to make purchases through an improved user experience and added features.
UI Design | Visual Identity
Designed the visual identity, website and mobile app for Sequential Skin, a beauty startup that developed the world’s first proprietary skin mask that deeply analyses your skin genetics and microbiome.
UI Design | Visual Identity
Designed the visual identity, website and mobile app for Sequential Skin, a beauty startup that developed the world’s first proprietary skin mask that deeply analyses your skin genetics and microbiome.
UI Design | Visual Identity
Designing the visual identity and website for TômTex, a revolutionary, bio-based, and high performance material created from seashell or mushrooms waste.
UI Design | Visual Identity
Designing the visual identity and website for TômTex, a revolutionary, bio-based, and high performance material created from seashell or mushrooms waste.